Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.
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‘Selling Yourself without Selling Out - Center for Creative Leadership (CCL), Hernez–Broome, Gina, McLaughlin, Cindy’.
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