Marketing and Selling Technology Products to Mainstream Customers
Description
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
I have a question about the book:
‘Crossing the Chasm - Moore, Geoffrey A. (President of The Chasm Group in Palo Alto’.
Fill in the form below.
We will respond as fast as possible.
