The Impact of Digitalization on Current Marketing Strategies

Description

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
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Writer
Title
The Impact of Digitalization on Current Marketing Strategies
Publisher
Emerald Publishing Limited
Year
2024
Language
English
Pages
256
Weight
494 gr
EAN
9781837536870
Dimensions
159 x 238 x 22 mm
Binding format
Gebonden

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Categories

Boekstra