Name: Modern Political Marketing and Relational Capital
Price: 145.9 EUR
ISBN: 9781837087136

Modern Political Marketing and Relational Capital

Navigating the Digital Frontier

Description

Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences.

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Title: Modern Political Marketing and Relational Capital
Publisher: Emerald Publishing Limited

Year: 2026
Language: English
Pages: 256

EAN: 9781837087136
Binding format: Hardback

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Modern Political Marketing and Relational Capital

Navigating the Digital Frontier

Description

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