Name: Events as a Strategic Marketing Tool - Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, van Olderen, Ronald (NHTV Breda University of Applied Sciences
Price: 55.8 EUR
Author: Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, van Olderen, Ronald (NHTV Breda University of Applied Sciences
ISBN: 9781789242300

Events as a Strategic Marketing Tool

Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, van Olderen, Ronald (NHTV Breda University of Applied Sciences

Description

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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Writer: Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, van Olderen, Ronald (NHTV Breda University of Applied Sciences
Title: Events as a Strategic Marketing Tool
Publisher: CABI Publishing

Year: 2020
Language: English
Pages: 256
Weight: 622 gr

EAN: 9781789242300
Dimensions: 246 x 189 x 19 mm
Binding format: Paperback / softback

You will always receive the last edition from us!

Events as a Strategic Marketing Tool

Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, van Olderen, Ronald (NHTV Breda University of Applied Sciences

Description

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