Social media, shopping experiences, and mapping programs might not seem like they have much in common, but they are all built on neurodigital media. What is neurodigital media? It lives at the intersection of the Californian Ideology, the digital computing revolution, network ecosystems, the nudge, and a naturalistic view of the person. The Californian Ideology holds individuals should be reshaped, naturalism says individuals may be reshaped, and digital computing provides the tools, through network ecosystems theory and the nudge, that can reshape individuals. This book explores the history and impact of neurodigital media in the lives of everyday users.
