Pedersen, Paul M., Laucella, Pamela C., Kian, Edward (Ted) M., Geurin, Andrea N.
Description
Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.
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‘Strategic Sport Communication - Pedersen, Paul M., Laucella, Pamela C., Kian, Edward (Ted) M., Geurin, Andrea N.’.
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