AI First

The Playbook for a Future-Proof Business and Brand

Description

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a
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Writer
Brotman, Adam, Sack, Andy
Title
AI First
Publisher
Harvard Business Review Press
Year
2025
Language
English
Pages
208
Weight
400 gr
EAN
9781647829650
Dimensions
241 x 165 x 20 mm
Binding format
Gebonden

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Categories

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