Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
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‘Critical Thinking for Marketers, Volume II - Dwight, David, Grapentine, Terry, Soorholtz, David’.
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