Critical Thinking for Marketers, Volume I

Learn How to Think, not What to Think

Description

Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are ‘good’ or not.
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Writer
Dwight, David, Grapentine, Terry, Soorholtz, David
Title
Critical Thinking for Marketers, Volume I
Publisher
Business Expert Press
Year
2016
Language
English
Pages
184
EAN
9781631571169
Binding format
Paperback

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Categories

Boekstra