Cases and Insights from the Hospitality, Travel, and Tourism Industry
Description
Investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life.
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‘Achieving Success Through Innovation - Enz, Cathy A., Kimes, Sheryl E., Verma, Rohit, Walsh, Kate’.
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