Implement a Winning Strategy Driven by Customer Lifetime Value
Description
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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‘The Customer Centricity Playbook - Fader, Peter, Toms, Sarah E.’.
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