The Social Entrepreneur's Playbook, Expanded Edition
Pressure Test, Plan, Launch and Scale Your Social Enterprise
Description
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
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‘The Social Entrepreneur's Playbook, Expanded Edition - MacMillan, Ian C., Thompson, James D.’.
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