Name: Married to the Brand - McEwen, William J.
Price: 26.5 EUR
Author: McEwen, William J.
ISBN: 9781595620057

Married to the Brand

Why Consumers Bond With Some Brands for Life

Description

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.

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Writer: McEwen, William J.
Title: Married to the Brand
Publisher: Gallup Press

Year: 2005
Language: English
Pages: 144
Weight: 388 gr

EAN: 9781595620057
Dimensions: 237 x 159 x 25 mm
Binding format: Gebonden

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Married to the Brand

Why Consumers Bond With Some Brands for Life

Description

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