Name: Consumer Behavior and Culture - Marieke de Mooij
Price: 89.1 EUR
Author: Marieke de Mooij
ISBN: 9781544318165

Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

Description

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

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Writer: Marieke de Mooij
Title: Consumer Behavior and Culture
Publisher: SAGE Publishing Ltd

Year: 2019
Language: English
Pages: 472
Weight: 840 gr

EAN: 9781544318165
Dimensions: 232 x 186 x 26 mm
Binding format: Paperback

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Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

Description

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