Name: Consumer Behavior and Culture - de Mooij
Price: 231.7 EUR
Author: de Mooij
ISBN: 9781544318158

Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

Description

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

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Writer: de Mooij
Title: Consumer Behavior and Culture
Publisher: SAGE Publications Ltd

Year: 2019
Language: English
Pages: 472

EAN: 9781544318158
Binding format: Hardback

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Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

Description

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