International Marketing

Baack, Daniel W., Czarnecka, Barbara, Baack, Donald E.

Description

Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
€ 75,25
Paperback / softback
 
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Writer
Baack, Daniel W., Czarnecka, Barbara, Baack, Donald E.
Title
International Marketing
Publisher
SAGE Publications Inc
Year
2018
Language
English
Pages
672
Weight
1420 gr
EAN
9781506389226
Dimensions
265 x 195 x 37 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra