A Case Study in Health Communication and Public Trust
Description
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
I have a question about the book:
‘Politics, Propaganda, and Public Health - Crosswell, Laura, Porter, Lance’.
Fill in the form below.
We will respond as fast as possible.
