Broadcast Pharmaceutical Advertising in the United States

Primetime Pill Pushers

Description

This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.
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Writer
Applequist, Janelle
Title
Broadcast Pharmaceutical Advertising in the United States
Publisher
Bloomsbury Publishing Plc
Year
2018
Language
English
Pages
168
EAN
9781498539531
Binding format
Paperback

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Categories

Boekstra