Lies in Political Advertising and How They Affect the Electorate
Description
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
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‘Truth in Advertising? - Allen, Barbara, Stevens, Daniel’.
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