Brands and Branding

Brown, Stephen

Description

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
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Writer
Brown, Stephen
Title
Brands and Branding
Publisher
SAGE Publications Ltd
Year
2016
Language
English
Pages
296
Weight
528 gr
EAN
9781473919525
Dimensions
240 x 168 x 17 mm
Binding format
Paperback

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Categories

Boekstra