Name: Consumer Psychology - Huang, Hazel
Price: 53.2 EUR
Author: Huang, Hazel
ISBN: 9781473906983

Consumer Psychology

Theories & Applications

Description

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

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Writer: Huang, Hazel
Title: Consumer Psychology
Publisher: SAGE Publications Ltd

Year: 2023
Language: English
Pages: 376
Weight: 674 gr

EAN: 9781473906983
Dimensions: 232 x 186 x 21 mm
Binding format: Paperback / softback

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Consumer Psychology

Theories & Applications

Description

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