International Marketing Strategy: Analysis, Development and Implementation

Doole, Isobel (Sheffield Hallam University), Lowe, Robin (Sheffield Hallam University), Kenyon, Alexandra (University Vitez

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Writer
Doole, Isobel (Sheffield Hallam University), Lowe, Robin (Sheffield Hallam University), Kenyon, Alexandra (University Vitez
Title
International Marketing Strategy: Analysis, Development and Implementation
Publisher
Cengage Learning EMEA
Year
2025
Language
English
Pages
544
Weight
1000 gr
EAN
9781473795938
Dimensions
195 x 261 x 25 mm
Binding format
Paperback / softback

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Boekstra