Name: Marketing High Technology - Davidow, William H.
Price: 22.3 EUR
Author: Davidow, William H.
ISBN: 9781451697582

Marketing High Technology

An Insider's View

Description

Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.

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Writer: Davidow, William H.
Title: Marketing High Technology
Publisher: Simon & Schuster

Year: 2012
Language: English
Pages: 224
Weight: 252 gr

EAN: 9781451697582
Dimensions: 241 x 159 x 19 mm
Binding format: Paperback

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Marketing High Technology

An Insider's View

Description

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