Name: Marketing Research - Marshall, Al
Price: 72.3 EUR
Author: Marshall, Al
ISBN: 9781446256152

Marketing Research

A Managerial Approach

Description

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

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Writer: Marshall, Al
Title: Marketing Research
Publisher: SAGE Publications Ltd

Year: 2023
Language: English
Pages: 296
Weight: 577 gr

EAN: 9781446256152
Dimensions: 246 x 189 x 17 mm
Binding format: Paperback

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Marketing Research

A Managerial Approach

Description

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