Boekstra - Mueller, Barbara - Dynamics of International Advertising

Dynamics of International Advertising

Theoretical and Practical Perspectives

Mueller, Barbara - Dynamics of International Advertising

Mueller, Barbara - Dynamics of International Advertising

Mueller, Barbara - Dynamics of International Advertising

Mueller, Barbara - Dynamics of International Advertising

Description

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

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Writer: Mueller, Barbara
Title: Dynamics of International Advertising
Publisher: Peter Lang Publishing Inc

Year: 2017
Language: English
Pages: 354
Weight: 699 gr

EAN: 9781433127595
Dimensions: 254 x 177 x 25 mm
Binding format: Paperback / softback

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