Name: HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred
Price: 24.8 EUR
Author: Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred
ISBN: 9781422189887

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred

Description

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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Writer: Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred
Title: HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Publisher: Harvard Business Review Press

Year: 2013
Language: English
Pages: 224
Weight: 268 gr

EAN: 9781422189887
Dimensions: 206 x 137 x 20 mm
Binding format: Paperback / softback

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred

Description

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