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Principles of Marketing Analytics

Understand Data-Driven Decision-Making

Onwumere, Ijeoma - Principles of Marketing Analytics

Onwumere, Ijeoma - Principles of Marketing Analytics

Description

Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students

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Writer: Onwumere, Ijeoma
Title: Principles of Marketing Analytics
Publisher: Kogan Page Ltd

Year: 2026
Language: English
Pages: 392

EAN: 9781398623293
Binding format: Hardback

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