Name: Applied Consumer Psychology - Harvey, Gareth J
Price: 56 EUR
Author: Harvey, Gareth J
ISBN: 9781398620797

Applied Consumer Psychology

How to use psychological insights in marketing

Description

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

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Writer: Harvey, Gareth J
Title: Applied Consumer Psychology
Publisher: Kogan Page Ltd

Year: 2025
Language: English
Pages: 432

EAN: 9781398620797
Binding format: Paperback / softback

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Applied Consumer Psychology

How to use psychological insights in marketing

Description

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