Boekstra - Pelet, Jean-Eric - Consumer Behaviour

Consumer Behaviour

Understanding Consumers in a Digital Landscape

Pelet, Jean-Eric - Consumer Behaviour

Pelet, Jean-Eric - Consumer Behaviour

Description

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

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Writer: Pelet, Jean-Eric
Title: Consumer Behaviour
Publisher: Kogan Page Ltd

Year: 2025
Language: English
Pages: 344
Weight: 596 gr

EAN: 9781398618619
Dimensions: 239 x 172 x 25 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels