Boekstra - Harhut, Nancy - Using Behavioral Science in Marketing

Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses

Harhut, Nancy - Using Behavioral Science in Marketing

Harhut, Nancy - Using Behavioral Science in Marketing

Description

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

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Writer: Harhut, Nancy
Title: Using Behavioral Science in Marketing
Publisher: Kogan Page Ltd

Year: 2022
Language: English
Pages: 288
Weight: 444 gr

EAN: 9781398606487
Dimensions: 234 x 156 x 20 mm
Binding format: Paperback / softback

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Food and drinks

Regional novels