Praise for The LinkedIn Playbook for Employees In an era where career longevity depends on adaptability and demonstrable expertise, this book offers professionals a principled approach to building visibility. James Cheo bridges the gap between personal credibility and institutional trust - showing how to navigate a career with both strategic clarity and integrity. -Justin Muzinich, CEO, Muzinich & Co; former U.S. Deputy Secretary of the Treasury (2018-2021) In today's competitive landscape, your professional visibility is as important as your competence. James Cheo provides employees with a strategic framework to build their personal brand thoughtfully and authentically - without compromising their career stability. Essential reading for anyone serious about career advancement. -Bahren Shaari, Board Member of Singapore Press Holdings and National University of Singapore; former CEO of Bank of Singapore As both an academic and politician, I understand the importance of building trust through genuine expertise and consistent engagement. James Cheo's framework shows employees how to share their knowledge meaningfully, contribute to important conversations, and build lasting professional capital, without compromising their day jobs. -Dr Jamus Lim, Member of the Singapore Parliament; Associate Professor of Economics, ESSEC Business School Read James' book if you are thinking seriously about professional visibility in a skills-based economy. It shows how individuals can articulate their value clearly while remaining aligned with institutional integrity and trust. -Andrew Khoo, Executive Chairman and CEO, Malayan United Industries Berhad James Cheo is one of the most widely respected leaders I know, both in banking and on LinkedIn, and I've seen his work up close. He has a rare ability to help people express their value in a way that feels authentic and aligned. This book offers a practical, thoughtful framework for building influence and a sustainable professional brand. A strong read for anyone thinking seriously about their future at work. -Crystal Lim-Lange, Co-Founder, Forest Wolf and Deep Human Club I've known James for some time, and his understanding of authentic professional presence is exactly what today's employees need. As someone who has spent years in front of the camera, I know that credibility cannot be faked. This book shows employees how to communicate with clarity, confidence, and substance - skills that matter whether you're in a boardroom or on a public platform. -Yvonne Chan, former CNA News Anchor; C-suite Media Trainer