Underestimate Taylor Swift at your own peril. Author and Swift scholar Crystal Haryanto certainly doesn't. In this exhaustively researched work, Haryanto not only displays her dazzling mastery of Swift's oeuvre but distills the lessons of the billionaire performer's amazing business and marketing acumen. Whether you're a devoted Swiftie, a seasoned entrepreneur, or germinating your first Big Idea, you will learn something valuable from this book.--JAGDEEP SINGH BACHER, PhD, Chief Investment Officer, UC Investments, University of California LEARN THE STRATEGIES OF ONE OF THE WORLD'S MOST INFLUENTIAL ENTERTAINERS TO GROW YOUR OWN BRAND The Glory of Giving Everything: The Taylor Swift Business Model is a hands-on guide to the classic and revolutionary techniques invoked by Taylor Swift to create enduring value through music and develop legions of loyal customers who follow her every move. The business leader in you (emerging or experienced) will find expert advice on market adaptability, strategic networking, and output cycle perfection. The Swiftie in you (budding or lifelong) will discover nuanced perspectives on the evolving facets of a two-decade-and-counting career. Author Crystal Haryanto has written a playbook you can apply to extend the reach of your products and services that doubles as a tribute to the complexities of the songwriter's art and personhood.
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