Praise for THE new science OF customer relationships The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I have seen in our literature. -PHILIP KOTLER, Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University Finally, a book that will help you understand how AI combined with the right data can facilitate turning more customers into promoters and fewer into detractors. Bravo! -FRED REICHHELD, Bain & Company Fellow, Author of The Loyalty Effect, and creator of the Net Promoter Score A brilliant and timely playbook for leveraging generative and agentic AI to transform customer relationships. Davenport and Sterne bridge the gap between technology and real business value-with clarity, ethics, and impact. -PASCAL BORNET, AI & Automation Thought Leader and Author of Intelligent Automation and Agentic Artificial Intelligence Jim and Tom offer a clear-eyed, practical guide to using AI not just to understand customers, but to serve them better. It's a must-read for every marketer. -ADAM BROTMAN, Co-Founder of Forum3.com; former EVP, Global Retail Operations, Starbucks; and Author of AI First: The Playbook for a Future-Proof Business and Brand This book is basically a desk reference for anyone working to improve customer experience. Thank you for writing it, Jim and Thomas! -ANDY CRESTODINA, Co-Founder and CMO of Orbit Media and Author of Content Chemistry, 7th Edition: The Illustrated Handbook for Content Marketing A clear-eyed, practical guide to the new rules of customer engagement in an AI-powered world. -ANGELA WICK, Founder of BA-Cube.com and Author of Futureproof: Amplifying Agility with AI and Insightful Business Analysis Moves beyond theory to provide actionable frameworks, detailed case studies, and step-by-step implementation guidance that organizations of any size can immediately put to work. -JOSH SILVERBAUER, Head of Analytics & CRO, Partner, From the Future