Drive revenue growth through brand licensing Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing. Inside... Grasp the basics of a licensing deal Discover which license can grow your business Evaluate new licensing opportunities Build win-win partnerships Develop smart licensing strategies Navigate legal terms with ease Launch licensed products that sell
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