A quick-start guide to business success Starting and running a business is a big task, but Getting Started in Business Plans For Dummies breaks it down. This slim guide takes you from start-up to sustainable enterprise, the quick and easy way. Keep this book at your side as a quick reference to business models, financial concepts, entrepreneurial strategy, sales calculations, and beyond. You'll also discover how to test the viability of your business idea, and how AI can sharpen business strategies. Demystify every step of the process as you start and run your new business. Inside ... Finding your special edgeGetting ahead of competitorsCreating a winning marketing planUnderstanding start-up budgets and profitabilityPerfecting your pitch to investorsCreating a winning business plan
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