Behold the power of the Salesforce® platform Why is Salesforce the world's top cloud-based software? For starters, it does just about everything. Salesforce® For Dummies is your jargon-free guide to the many sales, marketing, and customer service capabilities that the platform has to offer. Learn how to set up, configure, and manage key Salesforce features. Want to track leads and close deals? Analyze data and generate reports? Build smarter marketing campaigns? This book has you covered. Plus, you'll get insider tips on how to boost your Salesforce productivity. Inside... - Using the Salesforce product guide - Personalizing Salesforce - Tackling administration basics - Navigating the Lightning interface - Utilizing Sales Cloud and Support Cloud - Managing reports and dashboards - Automating processes with Flows
