Modern enterprises understand that their data is valuable but struggle to translate that basic idea into effective implementations and actionable insights. In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers a practical roadmap that helps companies reduce the complexity of their data and helps them create tangible and long-lasting value from it. She explains how to balance the multiple disciplines that give artificial intelligence (AI) its power and demystifies behavioral economics using a combination of intuitive questions and insightful problem solving. You'll discover why intellectual diversity and subject matter combinations from a wide variety of fields--including psychology, behavior, economics, physics, computer science, and engineering--are essential to creating useful AI solutions. You'll also learn how behavioral economics principles influence data models and governance architectures and make digital transformation processes more efficient and effective. Behavioral AI offers discussions of the most important barriers to value in typical big data and AI projects, as well as how to overcome them. It also provides an effective methodology to help shorten the long, wasteful process of boiling the ocean of data, helping your company focus on the data that actually leads to real-world solutions. An essential and exciting new resource for executives, managers, board members, entrepreneurs, founders, and other business leaders, this book will earn a place in the libraries of data and machine learning professionals with an interest in harnessing the power of AI and big data.
