In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov deliver key insights and interventions from behavioral psychology and neuroscience that enable readers to create more effective organizations through a human-centric and evidence-based approach. Recent and relevant novel brain and behavior science is explored in an accessible and easy-to-understand way, and a wealth of academic, corporate, and government interviews at the cross-section of behavioral science in the wild discussing common initiatives, common myths, new opportunities, and firsthand insights help show how corporate managers, directors, and executives are succeeding with these concepts. To demystify the subject and allow for full comprehension regardless of scientific background, the book starts with a review of core concepts in behavioral neuroscience, such as the history of behavioral science, the fundamentals of the brain and behavior, and how to think and approach problems from the mindset of a behavioral scientist. Ben Barrah and Jordanov then dive into how the brain and behavior relates to business, discussing topics like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. The final section features practical applications for readers, with how-to guides and instructions for implementing initiatives in their own organizations. The Dynamics of Business Behavior is your timely all-in-one resource for understanding the latest behavioral science in organizational change, learning about certain key interventions and why they make the impact they do, and applying your new knowledge to whatever organization you're involved in. This book earns a well deserved spot on the bookshelves of all business leaders and professionals, especially those involved in change management and leadership, P&O/HR, or Innovation.