The new generation of customers demands ample access to information and a strong emphasis on an enjoyable customer experience. Companies still using outdated sales processes, filled with friction and let me get back to yous, will frustrate customers and find themselves falling behind their competitors. The Innovative Seller: Keeping Pace in an AI and Customer Centric-World explores how modern sellers and customers interact today at each stage of the sales process, enabling readers to create a frictionless and enjoyable customer experience and journey. Taking a highly practical approach, the book covers each and every step of the sales process and the nuances and milestones that occur throughout. By applying this new framework for interacting with the modern customer, organizations will enjoy better conversion rates, higher customer satisfaction and retention, and higher employee satisfaction. Backed by hard data and real-world examples, The Innovative Seller explores emerging trends that will further shape and guide the new era of sales, along with outbound marketing channels such as LinkedIn and more subtle concepts such as how and when to use (and not use) the phone to communicate. From C-Suite executives to ambitious representatives on the frontline, The Innovative Seller is an all-in-one guide for understanding the new world of sales, adapting your strategy in every step of this new sales process, and generating more leads and sales as a reward for staying on the cutting edge.
