The Secrets and the Science of Winning Minds and Winning Deals
Description
Understand and apply cutting-edge science to up your sales game In their groundbreaking book, neuroscientist Kai-Markus Mueller and sales-pro Gabriele Rehbock deliver a hands-on guide to the hidden forces that drive the outcomes of most business deals. The authors introduce the concepts of the Visible and Invisible Games and reveal the root causes of winning and losing on those two playing fields. Grounded in real-life experiences, The Invisible Game will sharpen your sales skills for superior performance in any business situation. I have known Gabriele for decades as a fantastic corporate executive and negotiator. The Invisible Game fills a critical gap in the approach to B2B sales. As a strong believer in the authors' concept, I am amazed how they translate scientific insight into the essentials for developing successful negotiation strategies.-Patrick Firmenich, Chairman, Firmenich Group Understanding psychological mechanisms is crucial for success in the consumer world as well as in the business-to-business context. Drawing on a unique mixture of practical experience and cutting-edge behavioral science, The Invisible Game provides sales professionals with essential and clear-cut advice on how to harness the power of those mechanisms.-Hartmut Jenner, Chief Executive Officer (CEO) and Chairman of the Board of Management, Alfred Kärcher SE & Co. KG
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