Principles of Marketing, Global Edition

Kotler, Philip, Armstrong, Gary

Description

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
€ 102,55
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Kotler, Philip, Armstrong, Gary
Title
Principles of Marketing, Global Edition
Publisher
Pearson
Year
2023
Language
English
Pages
768
Weight
1669 gr
EAN
9781292449364
Dimensions
275 x 231 x 29 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra