Boekstra - Wanqiang, Li - The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Wanqiang, Li - The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Wanqiang, Li - The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Description

The cofounder of “China’s new smartphone king” (CNN) reveals the strategy that launched his company to the top of the industry in record time

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Writer: Wanqiang, Li
Title: The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
Publisher: McGraw-Hill Education

Year: 2016
Language: English
Pages: 272
Weight: 419 gr

EAN: 9781259584534
Dimensions: 210 x 150 x 22 mm
Binding format: Hardback

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