Predicting and Changing Behavior

The Reasoned Action Approach

Fishbein, Martin (University of Pennsylvania, Ajzen, Icek (University of Massachusetts Amherst.University of Massachusetts - Predicting and Changing Behavior

Description

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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Writer: Fishbein, Martin (University of Pennsylvania, Ajzen, Icek (University of Massachusetts Amherst.University of Massachusetts
Title: Predicting and Changing Behavior
Publisher: Taylor & Francis Ltd

Year: 2015
Language: English
Pages: 538
Weight: 776 gr

EAN: 9781138995215
Dimensions: 235 x 286 x 32 mm
Binding format: Paperback / softback

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Predicting and Changing Behavior

The Reasoned Action Approach

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