Nonmarket Strategic Management

Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea, Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg

Description

With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
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€ 19,95 within The Netherlands
Year
2017
Language
English
Pages
172
Weight
291 gr
EAN
9781138918290
Dimensions
235 x 155 x 11 mm
Binding format
Paperback

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Categories

Boekstra