Name: Nonmarket Strategic Management - Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea, Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg
Price: 47.2 EUR
Author: Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea, Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg
ISBN: 9781138918290

Nonmarket Strategic Management

Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea, Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg

Description

With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

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Writer: Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea, Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg
Title: Nonmarket Strategic Management
Publisher: Taylor & Francis Ltd

Year: 2017
Language: English
Pages: 172
Weight: 291 gr

EAN: 9781138918290
Dimensions: 235 x 155 x 11 mm
Binding format: Paperback

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Nonmarket Strategic Management

Cosmina Lelia (Radboud University, Nijmegen, Netherlands) Voinea, Hans (Radboud University, Nijmegen, Netherland) Van Kranenburg

Description

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