Understanding Media, Audiences, and Consumers in the 21st Century
Description
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
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‘Media Analytics - Hollifield, C. Ann (University of Florida, USA), Coffey, Amy Jo (University of Georgia, USA)’.
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