Consumer Behavior, Customer Experience and The 7Es
Description
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
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‘Experiential Marketing - Batat, Wided (B&C Consulting Group)’.
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