Understanding the Distribution Process, Platforms and Alternative Strategies
Description
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, the book examines the functionality and components of music distribution, as well as the music industry as a whole while providing insightful strategies for executing marketing, radio, retail campaigns, and much more. Author C. Michael Brae introduces specific methods and strategies for distributing music through out every platform possible through case studies and discussions that help you increase an effective sell-through on your music.
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