Scaling the Tail: Managing Profitable Growth in Emerging Markets
Managing Profitable Growth in Emerging Markets
Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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‘Scaling the Tail: Managing Profitable Growth in Emerging Markets - Park, Seung Ho, Ungson, Gerardo R., Cosgrove, Andrew’.
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