What Chinese Want

Culture, Communism, and China's Modern Consumer

Description

Tom Doctoroff marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs.
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Writer
Doctoroff, Tom
Title
What Chinese Want
Publisher
Palgrave Macmillan
Year
2013
Language
English
Pages
272
Weight
296 gr
EAN
9781137278357
Dimensions
231 x 155 x 20 mm
Binding format
Paperback

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Categories

Boekstra